Adedayo Afolabi was born in the Bronx, New York. Growing up in a traditional Nigerian household caused him to admire the cultural garments and attire around him. In 1998, inspired by hip hop culture, Adedayo was encouraged to start a clothing line. Bringing the idea to his close friend Bryan, they co-founded the clothing brand, “Street Poems”. However, after being introduced and giving his life to Christ, Adedayo wanted to use his gift to be an inspiration and a witness of the gospel through fashion. In 2003, he founded the Christian clothing line, “AAnointing”. Unfortunately, he was unable to upkeep this name for his brand due to trademark conflicts. Although discouraged by this setback, Adedayo continued to press forward toward his dream. A new name came to him and in 2013, ROYÈL clothing was birthed.

ROYÈL is the representation of Righteousness, Obedience, Yoke, Everlasting, Lord. Adedayo is married with 5 beautiful children and is excited to use his love for God in emergence with his passion for fashion. His main goal is to uplift, encourage and inspire the world in the area of both faith and fashion.